Casino is a bravura set piece that conveys both the excitement and the dread of institutional systems of grift. Scorsese ratchets up the tension with flashy visuals (and a few hellaciously brutal scenes, including a popped eyeball and a sound-designed baseball bat beating) but ultimately gives the movie a judicious sensibility that’s less exuberant than rueful.

From the moment you enter a casino, you’re surrounded by gaming tables and machines. Even the bathrooms are located deep inside, and to reach them, you must pass countless opportunities to wager your hard-earned cash. This is a casino’s strategy: once you step through the front doors, your brain is programmed to keep gambling, even when basic needs like sleep and sustenance arise.

While some casinos may be guilty of pushing gambling, others are working to combat it. Responsible gambling features such as deposit limits, self-exclusion tools and reality checks promote awareness and allow players to manage their gambling habits.

Regardless of whether you are a casino that prioritizes Responsible Gambling or not, ensuring that your customers have an honest, transparent experience is crucial to building trust and brand loyalty. Display positive reviews and testimonials on your website, social media and in your casino, and encourage your guests to share their experiences online.

If you’re looking to attract more group business, consider using Cvent’s Competitive Ads to target event planners searching for hotels and other destinations in your area or sister markets. These ads give you the spotlight when they are most ready to book, increasing your chance of winning their business.