As one of Martin Scorsese’s most intense crime dramas, Casino is a gripping thriller that reveals how the gambling industry operates. Its dark subject matter focuses on greed, corruption, and violence, but the movie is not without its heroes. The story also explores how a few good people are able to rise above the bad.

While many casinos add luxuries like free drinks, restaurants, and stage shows to their gaming floor offerings, there have been places that house gambling activities with far less flair and still be considered a casino. This is because a casino’s primary function is to provide opportunities for players to gamble, and while these venues may include additional entertainment options, they must remain focused on delivering this core experience.

Many consumers are influenced by the words and actions of other people, so it’s important to show positive reviews and feedback on your website and social media channels. Consider implementing video testimonials from satisfied guests and lucky winners, too.

In addition to promoting your gaming offerings, use digital marketing to push your event and group business. For example, by using Cvent’s Competitive Ads, you can target planners who are looking for venues in similar locations or sister markets to yours—at the precise moment when they have the highest intent to follow through on their searches. This can help you earn new business and expand your footprint in key markets. You can even do this for specific types of events, such as weddings or corporate retreats.