Despite being known for luxurious hotel offerings, cutting-edge technology, events and entertainment space, award-winning restaurants, spas and health clubs, and even beautiful views, casinos are not immune to the economic pressures that impact all industries. Those who want to keep their casino doors open for business must constantly innovate, stay ahead of trends, and develop strategies that maximize profits.

This article focuses on three ways casinos can boost their marketing efforts, starting with the use of social proof. Consumers trust other people more than they do brands, so it is important for casinos to encourage customer feedback and reviews online. This can be done by displaying positive comments and video testimonials on their websites and social media accounts. It is also a good idea to monitor and respond to comments on online forums and review sites.

The second way casinos can promote themselves is by taking advantage of proximity marketing. They can use beacons or other location-based technology to target customers who are nearby. This method can be especially effective when competing against other casinos in the same area. Casinos can also encourage guests to take pictures and share them on social media with the hashtag #casino, which will help drive traffic and build brand awareness.

Finally, casinos can promote themselves by offering perks and incentives to frequent patrons. For example, they can offer free hotel rooms, meals, tickets to shows, limo service and airline tickets for big spenders. This is called comping, and it helps casinos recoup their investment in the game tables and attract new visitors.