The Evolution of Casino Marketing
Casino is one of Martin Scorsese’s best movies and the story he tells about mafia control of a desert city is epic in scope. The movie, based on a true story of corruption involving mobster Frank Nitti and Las Vegas gambling corporations, is as much a history lesson as it is a thriller. It also showcases the great acting talent of Robert De Niro and Joe Pesci.
The gambling industry has gone through an interesting period of evolution. While casinos still have to adhere to certain laws that prevent them from advertising their winnings, they have also been able to increase the frequency of their messaging, albeit in a very delicate way. This is due to the massive growth of gaming in online and mobile applications, resulting in more exposure for casino brands.
As the gaming market becomes more competitive, casinos need to do everything in their power to attract players. Besides offering a variety of casino games and live entertainment, many have incorporated other amenities such as restaurants, spas and top-notch hotels to provide customers with a complete experience.
Another aspect of casino marketing has been to use subtle psychological tricks to put gamblers at ease. For example, casino interiors often incorporate colors that are associated with relaxation or excitement. Red, for instance, is a color that stimulates the brain and can make people lose track of time. Another strategy is to have a large number of tables and slot machines in close proximity to each other, so that players can shout encouragement or share their wins with others.