There’s something so luxuriating about walking into a casino. The bright lights, the smell of slot noises (even though coins stopped being dropped long ago), and the way that it’s all designed to trick your senses into keeping you there. It’s not just about the free drinks and comps either. Casinos are incredibly clever and have many methods they use to keep you playing and spending all night long.

Casino, starring Robert De Niro and Joe Pesci, is a spiritual sequel to Goodfellas. It lays out the intricate web of mob corruption in Las Vegas, with tendrils reaching into politicians, Teamsters unions, and the Chicago mafia. It’s a film that both celebrates and condemns the criminal underworld of organized crime.

Aside from its entertainment value, gambling has been shown to improve a variety of skills, such as mental talent, math skills, and pattern recognition. It also boosts self-esteem and helps maintain mental health. It’s no wonder that a growing number of adults are choosing to take up the hobby.

Aside from its gaming floor, casinos often have a hotel, spa, restaurants, and events space to attract groups and other big spenders. It’s important that your casino marketing includes messaging and targeting around these offerings, as well. Cvent’s Competitive Ads can help you gain exposure to planners searching for these types of solutions in your area, and other sister markets, and earn more group business. This type of exposure can be key for casino brands as they compete against other resorts and attractions that offer similar amenities.