Whether it’s champagne glasses clinking or the sound of slot machines and table games rumbling, casinos have a special energy. The flashy decor and upbeat music can lead to a high-paced, adrenaline-fueled experience, with players betting on their luck to win big. In the end, though, there’s one thing that’s sure: the house always wins. Here are a few ways to make sure you’re not the one losing out.

“In this business you gotta love and trust people,” Sam “Ace” Rothstein (Robert De Niro) declares in the opening moments of Casino, a sprawling, fact-based crime drama that lays bare an epic web of corruption in Las Vegas. Adapted from Nicholas Pileggi’s book of the same name, Casino is another major gamble for Scorsese, but this time the director is in full control. The film may be over three hours long, but it never lags or loses steam, and its taut narration keeps the audience on the edge of their seat until the final frame.

In the past, casino brands have relied on demographic data to guide their marketing decisions, with Boomers and Gen Xers spending more of their budgets on gaming than food and entertainment. However, with millennials now entering the workforce, it’s crucial to develop strategies that speak to their preferences and behaviors, such as elevated food and entertainment options, online components to floor games, and increased mobile marketing. In addition, it’s important to provide a strong support system for customers when they have questions or problems.